Quick Tactics for Optimizing Your Startup’s Website SEO without Overshooting Your Budget

93% of clients’ online experiences begin with a search on Google. It is thus essential to be on the first page of Google. Your rank when clients start a search on Google depends on your domain authority. This, in turn, is primarily dependent on how well you apply SEO {search engine optimization} factors on your website. The first step for your startup is thus hiring a professional SEO service provider to work on your website.

Thankfully, SEO experts nowadays have several ways of optimizing your site to rank on search engines without surpassing the small budget your startup is working with.

Here are a few inexpensive yet efficient tactics they might use to achieve this goal.

1: Create High-Quality Content

The Google search algorithm ordinarily prioritizes quality content that has plenty of authority links and based on relevant research. Valuable and quality content is guaranteed to pull customers to your site and prolong the time they spend perusing your content. The time clients will spend on a site is called the dwell time. Long dwell times boost your site’s position on search engines.

When clients stay on a website for an extended period, it sends a strong message to Google that the content on your site is worth their time, relevant. It is recommend to consistently publishing relevant and quality content. This keeps people returning to your website and consequently boosts your startup website’s position on Google search engine results page.

2: Use of Appropriate Keywords

You should know how your target market will search for online content to get the best position on Google search results. For this, you ought to figure out the keywords relevant to your industry that your clients are using.

The SEO agency might suggest using tools like Keywords Everywhere, Google Keyword Planner, and Google Trends to pick the best keywords for your site. Once you know these keywords, you will embark on creating content around them using the tips SEO experts will give you.

3: Focus On Local SEO

The use of location-specific terms boosts the odds of your startup’s website being among the first results on search engines. Local SEO is the primary solution to guarantee this since it uses keywords that are location-specific to your company.

If, for instance, you have a coffee shop operating in Serangoon, Singapore, the SEO service provider will recommend using keywords like ‘’ Serangoon coffee shop’’.

4: Improvement of Your Site’s Speed

It is frustrating to wait for a website page to load for too long a time. In fact, a study revealed that 40% of website visitors abandon mobile sites that have load times of more than three seconds. Search engines such as Google put a high priority on optimal user experience.

This explains why your webpage’s load speed will be among the primary elements the Google algorithm will consider when ranking your page on search results. There are several tools that SEO experts will use to boost your site’s loading speed.

These include Google Analytics, Google Page Speed Insights, and W3 Total Cache, among others. These tools will work by optimizing your site’s images, compressing the code used for your website’s design, or pointing out the elements slowing down your site’s loading speed.

5: Optimization of Outbound Links and Backlinks

Most online articles with SEO tips will emphasize the use of links. Backlinks are essential for referring to relevant articles on your website’s blog, while outbound links refer to links outside it. The backlinks boost your search engine position by helping search bots easily crawl your site.

Generally, a high number of backlinks guarantees a better SEO position and improves domain authority. SEO service providers will recommend outbound links to new, relevant and authoritative content. These prove to Google that your blog is of high quality and well-searched, thus boosting your rankings.

6: The Use of Header Tags

Sometimes, you come across great blog posts that are quite easy and fun for you to read. This makes you look forward to perusing more articles from the same source. Similarly, your chosen SEO agency will give you some of the best SEO tips on how to boost the readers’ experiences on your site since this affects the SEO position you achieve.

Breaking your posts into subheadings and headings will make your articles easier for clients to read and even attract those who only want to skim through your posts quickly.

7: Filling the Meta Description

When looking for something on Google, search results have a short description or excerpt of the content on the web pages relevant for your search. After the blog title or headline, the next element you come across on search engines is the meta description.

Most people following SEO tips on webpages that are not as thorough do not appreciate the essence of a meta description. They will, therefore, only focus on filling the first few lines of their webpages.

Most clients, as seasoned SEO experts will attest, choose what link they will click on search results based on a page’s meta description. Ensure you fill your meta description with a short and precise message containing the keywords that reflect what your pages offer.

Conclusion

Minimizing your startup expenses as much as possible is no doubt essential for your success. To some business owners, the cost of hiring an SEO service provider in Singapore sounds like one they can comfortably do away with. This mistake has seen many startups fail since they miss out on the amazing opportunities for maximizing their visibility on Google and other online platforms.

Get in touch with MediaOne Marketing team for professional SEO services that will catapult your business to the next level of success.