In the United States, over 600,000 new businesses are opened every year. The report also indicates that there are approximately 30.2 million small businesses in the country. More than 58.9 million people are employed in small and medium businesses. Of all the new businesses launched, only 20% last for more…

SEO (Search Engine Optimization) is the heart of every digital marketing strategy. 70% of marketers consider SEO more effective in generating organic traffic and sales than pay-per-click (PPC) campaigns. The high demand for quality SEO services has resulted in the creation of hundreds if not thousands of SEO affiliate programs…

Business intelligence tools are a crucial part of digital marketing. These tools assist you as the digital marketer to understand trends and help you derive insights from your data to ensure that you make imperative and calculated business decisions. Business intelligence digital marketing tools are packed with useful features and…

With the number of internet users growing steadily around the world, every business that wants to remain competitive must have a comprehensive digital marketing campaign. A lack of an online presence means that you miss out on an opportunity to showcase your business to the internet. The first step of…

With many options available on the internet, finding the best email marketing software can be challenging. That said, most marketers usually want a tool that is easy to use and offers a range of features that can generate leads, increase conversions, and boost sales. The following is a list of…

Introductions to HubSpot, Hotjar, Lead Forensics, and more — Lead generation is the action of identifying and nurturing prospective customers for business services and products. It’s an essential element in digital marketing. No matter what niche you’re in, you have a target audience, and this audience could be somewhere online searching for you. …

An in-depth guide to finding the set of SEO research tools that works for you — Keyword research and keyword research tools are the core of SEO and content marketing campaigns. It is the essential thing one needs to pay attention to when setting up an online business. Keywords are mostly words and phrases people type into a search engine to look up information. …

93% of clients’ online experiences begin with a search on Google. It is thus essential to be on the first page of Google. Your rank when clients start a search on Google depends on your domain authority. This, in turn, is primarily dependent on how well you apply SEO {search…

Your business is your baby and so you need to take utmost care of it to become healthy. …