What is expense management?

In the United States, over 600,000 new businesses are opened every year. The report also indicates that there are approximately 30.2 million small businesses in the country. More than 58.9 million people are employed in small and medium businesses. Of all the new businesses launched, only 20% last for more than one year and 50% of those that survive the first year fail within the next five years. Only 33% survive for up to 10 years, and one of the primary reasons why they fail is lack of proper management of funds.

Professional expense management service can help change the…


SEO (Search Engine Optimization) is the heart of every digital marketing strategy. 70% of marketers consider SEO more effective in generating organic traffic and sales than pay-per-click (PPC) campaigns.

The high demand for quality SEO services has resulted in the creation of hundreds if not thousands of SEO affiliate programs. These SEO tools affiliate programs help businesses thrive by getting ranked highly in search engine results pages. As an SEO affiliate marketer, your goal is to promote the programs to potential customers. You will earn a commission for every client who subscribes to the SEO program.

To be successful, you…


Business intelligence tools are a crucial part of digital marketing. These tools assist you as the digital marketer to understand trends and help you derive insights from your data to ensure that you make imperative and calculated business decisions.

Business intelligence digital marketing tools are packed with useful features and functions that make your business easier. They do this by automating repetitive processes and compile information that could have otherwise be a hard nut to crack if done manually. They also provide marketing guidelines to guarantee that everything is catered for. …


With the number of internet users growing steadily around the world, every business that wants to remain competitive must have a comprehensive digital marketing campaign. A lack of an online presence means that you miss out on an opportunity to showcase your business to the internet.

The first step of a digital marketing campaign is laying out the strategies, such as SEO, SEM, email marketing, and social media marketing, and so on. However, managing all of these can be quite challenging. This explains the need to invest in digital marketing tools to help streamline the marketing process.

Most digital marketing…


With many options available on the internet, finding the best email marketing software can be challenging. That said, most marketers usually want a tool that is easy to use and offers a range of features that can generate leads, increase conversions, and boost sales.

The following is a list of the top 10 email marketing software that can significantly improve your business.

1. Constant Contact


Introductions to HubSpot, Hotjar, Lead Forensics, and more

Photo by Austin Distel on Unsplash

Lead generation is the action of identifying and nurturing prospective customers for business services and products. It’s an essential element in digital marketing. No matter what niche you’re in, you have a target audience, and this audience could be somewhere online searching for you. To that end, capturing your prospect’s interest and contact information is the beginning of a successful digital marketing campaign in Singapore.

This is where lead generation tools come in.

Lead generation tools work to capture your audience’s interest and contact information in an automated process. …


An in-depth guide to finding the set of SEO research tools that works for you

Photo by João Silas on Unsplash

Keyword research and keyword research tools are the core of SEO and content marketing campaigns. It is the essential thing one needs to pay attention to when setting up an online business. Keywords are mostly words and phrases people type into a search engine to look up information. To make an impact, you need to select the right keywords that can be generated from the best keyword research tools and a robust digital marketing strategy.

In marketing, failure to use the right keywords can sabotage your content marketing campaign. Understanding the importance of keywords in digital marketing pushes many companies…


seo services

93% of clients’ online experiences begin with a search on Google. It is thus essential to be on the first page of Google. Your rank when clients start a search on Google depends on your domain authority. This, in turn, is primarily dependent on how well you apply SEO {search engine optimization} factors on your website. The first step for your startup is thus hiring a professional SEO service provider to work on your website.

Thankfully, SEO experts nowadays have several ways of optimizing your site to rank on search engines without surpassing the small budget your startup is working…


seo company

Your business is your baby and so you need to take utmost care of it to become healthy. Whether you have your own company or you are a marketer tasked with the role of increase a business organic traffic from Google and leads, you need to partner with the right SEO company to achieve the set goals.

Hiring an SEO company is one of the most critical decisions that you have to make. If you find the right one, overtime, it will catapult your website to the first page of Google and help you get qualified leads. …


Every business today is rushing to get its brand recognised online, and this has paved the way for influencer marketing in Singapore. It is a form of digital marketing that leverages on influencers and opinion leaders to reach a broader audience via social media channels.

Studies show that approximately 40% of consumers aged between 16 and 24 years, trust what people say online about brands more than they trust the ads put out by the business.

Getting Started In Influencer Marketing In Singapore

The starting point is to reach out to the influencers that will show your brand in the best light. You can do this by reaching out to the influencer personally or using an influencer marketing agency. The most common influencer marketing campaigns KPIs in Singapore include:

· Reach: This is measured by counting the number of followers gained. …

Alphan Maina

Alphan Maina is an adept SEO content writer and copywriter. I make brands famous and successful by writing succinct content. Email: alphanmacharia@gmail.com.

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